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Rate Affordability Action Plan

Bringing a classic “UPA” animation style to this ICBC spot was a real treat. Using strong silhouettes, simple characters, backgrounds. and symbols. The classic’s never get old.

Agency: Wasserman + Partners
1X30s Spot

Produced and Directed by BLATANT
Editor: Jon Busby
Design : Jon Busby, Jesse Davidge
Animation: Jason Campbell, Matt Barry, Jese Davidge
CG Modelling : Will Busby
Compositing: Jon Busby, Jesse Davidge 

Blatant / / 604.800.5530 / Vancouver BC    ︎︎